Gem Shapes
Gem Shapes - A Guide to Popularity and Beauty of Different Shapes Gems are only as good as their cut and to this end they are cut into different mesmerizing...
News
De Beers’ Manipulation of the Diamond Market
The De Beers Story of Manipulation of the Diamond Industry Globally, every year the diamond market is estimated to be 30 billion dollars. Diamonds generally have no practical use to...
Mined and Lab Diamonds vs. Moissanite
Mined Gems make no sense ecologically nor ethically with the worst being diamonds. The mining of diamonds utilizes tremendous amounts of energy and fossil fuels in drilling and land moving,...
Moissanite vs. Diamond
MOISSANITE IS MORE BEAUTIFUL THAN DIAMOND When it comes to shear brilliance and beauty, Moissanite exceeds Diamond. Throughout history, Moissanite was too rare, mostly found only on meteorites, and could...